Brand building

Press World work team includes an elite group of experts specialized in developing innovative strategies that will develop media work based on the data of new thought.

The term “personality brand” has become a buzzword lately. So what exactly is it? Your brand and personality is how people see you; How they describe you – Similar to how people describe famous people or companies. It is the set of values and characteristics that describe who you are and guide your choices in work and life. Your brand and personality is what makes you who you are.
In the technology profession, your brand is not your style, nor just the colors you use in your logo or the bold fonts on your stock. It's something that can't be easily described or named by which others recognize you and by which clients pay you. If Oprah's brand was founded on empathy for her. So perhaps a web developer's personal brand may be based on their approach to solving problems.
Being aware and in control of your brand is an essential component of building a successful career - especially building an independent and independent career in technology. It is a guiding statement that can help you make personal and professional decisions. A strong personal brand helps people understand who you are, what you offer, what you value, and the type of work they can expect from you. It's your reputation.
In the past, your reputation may have been familiar only to those people you actually knew, such as friends, family members, and colleagues. But the Internet has made everyone's reputation much more accessible. And with sites like GitHub and Codepin making it possible to share your work publicly in ways that weren't always possible for developers, there's great opportunity to develop your own personal brand.

Personal branding isn't just about attracting customers – it's about attracting the right customers. And the people working on your mission who work in the same way you do, and who are excited to bring your personality and unique vision to their project.
Wondering how you're going to build your own brand? These tips are a great place to start:

1- Define your brand and personal traits

Take out a piece of paper and write down the words and values people would use to describe you and your business. Be honest and choose positive and genuine words that explain “who you are” and what you offer your customers.

Are you known for being disciplined and meeting deadlines? Or perhaps you're known for advising clients on every step of the process, from mood boards and sitemaps, all the way through to content and quality assurance (QA).

2- Have a specific specialty

Specializing in skills relevant to your field will help you stand out from the crowd. The company calls this a point of differentiation and differentiation. Think about how you can make your brand (in this case, you) different from everyone else in the market. Why should people choose you over anyone else?

Maybe you're passionate about making websites responsive or integrating them with plugins and APIs. Or maybe you love building websites for local musicians or artists.

If you can't think of a skill that will make you a specialist, then learn one! Take training courses that will help you hone your skills and develop your specialty.

3- Write your CV

Write a short CV to have it ready. A professional resume is essential for freelance writing, online networking events, speaking on panels, and keeping your LinkedIn profile updated. The resume may include your education, work experience, any printed and published writing, awards you have received, and volunteer work. And maybe even some of your personal interests.

Personal branding doesn't just happen on your portfolio website, or social media profiles. Writing a biography about yourself makes sure that your reputation follows you wherever you go.

4- Create a blog

Blogging is a great, and often free, way to showcase your creativity and drive your thinking. If potential clients and collaborators can read your work and habits, they will have a very clear idea of who you are and what defines your business strategy.

As an added bonus, you'll be constantly creating new content, and generating SEO leads as a result. Add your contact information so that people who read your blog can contact you to hire you for freelance projects.

And if blogging isn't your style, you can join the new wave of online viewers and send personal newsletters.

5- Use LinkedIn

LinkedIn has now become an important site on the Internet where you can promote academic changes, professional achievements, and other accomplishments. It's basically your public, digital resume.

LinkedIn allows you to put your accomplishments out there for the whole world (and potential clients) to see. Also, if you set up a LinkedIn profile, it will be one of the first things people see when they search for you online, so; It's another easy way to exercise control over your digital persona. And if you get approval from clients, share the work you did for them. Ask clients to recommend you on LinkedIn – and you'll have a permanent record of testimonials and recognition from your most important individuals.

6- Build your communication skills

Whether you're shy or withdrawn, it's important to be able to communicate well — especially about yourself — because you're building your personality.

I recommend taking public speaking courses, writing courses, and simply practice it regularly. Learn how to tell others your story. One way to do this is to practice both personal and professional reference.

Before networking events, I always prepare a quick summary of my personal and professional interests and experiences. It's a really useful way to be able to quickly and concisely explain what you're doing and why it's important to you.

You can use gestures and rhetoric at technology conferences, informal technology conferences, and even in webinars and forums.

7- Participate on social media

Social media is an ideal and free platform to positively promote your features. Where you can share articles, blog posts, and client-related accomplishments. Think about how you describe yourself and what you do – will this tell readers what you want? What made you who you are now? Think about what personality trait or brand you will have when you post this. Do you talk a lot about your food in short speeches, or are you more formal in that you share professional articles?

You should also follow people in your industry and jump into relevant conversations using the most popular hashtags in your industry.

Just make sure that everything you post on social media is a good representation of your brand and personality traits. I follow what I call it (The New York Times Test), and if I don't want it to end up in (The New York Times), I don't publish it.

8- Build your own network

In order to build and share your personal attributes, you also need to build your professional network. Take advantage of opportunities in your city and business to meet new people. You can make new friends, meet new clients, or even find someone to join you when you need to get out of your office, home, or go to a coffee shop!

Remember, the whole point of a personal brand or trait is to have some people speak well of your reputation. And your friends and acquaintances are the people you want to impress with that reputation.

9- Say No